We were chosen by Ambev to develop a pilot where we could integrate socially assured cooperatives into their supply chain (including Deink and Valgroup) to produce shrink film with post consumed residue.

In order to do that, iWrc had to engage partner cooperatives with the iWrc University, and once socially assured, train them to sort the shrink film among the flexibles. Mixed with flexibles, shrink would probably become trash bags, but sorted, it would become new shrink packaging. Thus, we were able to improve the material’s aggregated value and generate 47% more revenue to the cooperatives.

iWrc benefited from the good relationship with partner cooperatives and designed a hub where we aggregated all the material before sending it to the client. Instead of having to pick it up in 10 different locations, the client only had to go to the iWrc hub, saving 72% in logistics costs.

The entire supply chain was tracked with our tracebility tool called Empower. This way, Ambev would know where the material came from, losses in the production process and as a result there was a QR code to what we call a product passport – where we were able to tell a story of how this new shrink sustainable package was transforming the industry.

At the end of the pilot we’re able to deliver the shrink package produced with 15% post consumed residue, and our next goal is to have it with more the 50%.